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There are so many tools for social media management out there for bloggers,
most of them are free while others cost a pretty penny and for a good reason,
these tools make managing content on social media a lot easier and faster, and honestly, less stressful than if you were to manually publish for every social media platform individually every single day!
But alas, there are different types of social media tools for every goal you set for your blog,
There are content planning and scheduling tools, content optimization tools, reporting tools, and even analytical tools and how you use any of these tools can make or break your blogging game.
Using a good tool for social media management can set your blog up for success and open up new opportunities for you to connect with other like-minded people in your niche and grow faster than you ever thought possible,
This is why, in this post, we will be looking at the best 23 tools for social media management that you can take advantage of on your blog to skyrocket your social media growth.
What Is A Social Media Management Tool?
A social media management tool is a tool that allows you to successfully, plan, optimize and ultimately manage your social media presence across individual or multiple social media channels at the same time from one dashboard.
This can include content creation, content planning, and scheduling, content optimization, and even analytical reporting of all your social media efforts
What Social Media Tools Do Bloggers Need?
Bloggers need analytical and tracking tools to help manage the social media content of blogs that they own,
This can be anything from tools that help to create or design content example Canva, tools that help schedule and publish social media content to their respective platform, or tools that help track and monitor social media efforts and performance across multiple social channels.
The tools listed here are some of the best tools for social media managers that are available right now.
How Do Social Media Management Tools Help?
Social media tools help you to keep up with social media, manage customer relationships, coordinate and manage multiple social media pages, build up an editorial calendar, and even go as far as managing large teams where each person has an input in the social media design process.
You can also use it to monitor relevant keywords like mentions of your brand, your competitors, etc,
Social media management apps just make it a lot easier to manage your social media accounts right from your mobile phone and from anywhere in the world,
You can see how much growth you have achieved and how your followers reacted to your last post.
Best All-In-One Social Media Tools
1. Sprout Social
Need an uncomplicated all-in-one social media management tool for your blog?
Sprout Social might be the best option for you to take your social media game to the next level,
It is easy to use with a very intuitive user interface that makes managing your messages, chatbots, multiple desk integrations, and even your Customer Relationship Management (CRM) a lot easier and faster.
The good thing about Sprout Social is that it was made especially for teams that work together to manage different aspects of multiple social media accounts in one place from social media managers, content creators, and even marketing strategists, etc.
Sprout Social currently supports Twitter, Instagram, Facebook, LinkedIn, and Pinterest at the moment.
Its most popular features include monitoring brand-specific keywords, unifying inbox messaging of multiple social accounts, all-in-one post scheduling, and publishing tools, content planning using a combined social content calendar, premium customer relationship management tools, review management, and other advanced promotion, analytics, and reporting tools.
Their pricing starts at $99 per month for the standard subscription, $149 for a professional subscription, and $249 to access more advanced features.
2. Hubspot
HubSpot isn’t specifically built as a social media management tool for bloggers, but it offers a lot of services and marketing tools that make it a lot easier for you to manage your blog from start to finish
Its main features include specific tools for attracting visitors by blogging, turning your visitors into customers by utilizing well-built landing pages, email marketing, and automation software, social media, an Ads manager, and an ROI tracker for tracking your conversion rates and revenue attributions
It also provides a powerful CRM tool that makes it easy for you to manage and personalize customer relationships from your dashboard.
Prices start at $45 per month for the starter package, $800 per month for the professional package, and $3200 per month for an enterprise package.
3. Hootsuite
Hootsuite is one of the best tools for managing social media presence today,
Even though was created only a few years back in 2008 and made for business,
It can also be utilized by blogs and other small businesses as a way of managing their online social media presence from one single dashboard.
It is a great tool for larger blogs that have multiple contributors or team members that require a cooperative and collaborative environment to achieve success and supports 6 major social media platforms including Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
With Hootsuite, you get access to a variety of features including an all-in-one powerful scheduler, Ad management tools, access to multiple social streams, an abundance of analytical and tracking software features, team collaboration and management tools, and most importantly, access to extensive integrations that make your job a lot easier.,
It also integrates easily with other already existing marketing tools that it cannot provide.
Pricing starts at $49 per month for a professional account, $129 for a team account, $739 for a business account, and a custom quote can be requested for an enterprise plan for companies that manage more than 50 social media accounts and have more than 5 team members.
The good thing about Hootsuite is that you have the opportunity to try out all of these plans for free for 30 days before deciding if you would like to continue your subscription or not so feel free to give it a go!
4. Agora Pulse
Agorapulse is a great tool for both small, medium, and large blogs looking for a way to manage all of their social media data in one place and from one dashboard without having to access each social media account separately or individually.
If you are looking for the best social media management tools for multiple accounts, the Agora Pulse is definitely a good option,
It offers so many social media management tools like content planning, post scheduling, publishing, analytical data reporting, messaging and chats, intuitive customer relationship management, and social listening tools to take your social media game to the next level.
Agorapulse is free for 1 user with 3 social media accounts but offers a pro membership for small teams with 2 users and 10 social media profiles at $79 per month, $199 per month for agencies and small teams with 4 users handling up to 20 social media profiles and a custom amount for larger organizations with up to 8 users managing up to 40 social media profiles at once.
Give it a try and you just might be surprised!
5. Zoho Social
Zoho Social is a really great all-in-one tool for small businesses and blogs looking to manage their online presence across multiple social media platforms from one dashboard by one individual or multiple contributing team members.
It gives you access to a content planner and curator along with a publishing calendar and provides you with multiple analytics and listening tools that enable you to track reviews, brand mentions, and keywords, respond to engagement and brand interactions, allow you to send direct messages to your social media followers right from the dashboard!
The team management features allow you to map out your workflow by managing drafts and approvals for every job that needs to be done, talking to your team members,
Including assigning roles and permissions to different jobs right from your dashboard.
Take advantage of its reporting feature to analyze your brand’s performance by generating custom reports, viewing different stats and analytics from different platforms, and scheduling reports for different platforms.
Prices start at $15 a month for 1 brand with 1 user for 7 social media channels, including but not limited to Twitter Profiles, Facebook Groups, LinkedIn Profiles, Facebook Pages, Google My Business listings, Instagram Business Profiles, and LinkedIn Company Pages, a professional account for $40 for 1 team member and brand with 8 channels and premium membership for 1 brand and 3 team members with access to 9 social media channels.
It also supports multiple integrations with other software applications to features that are not available in Zoho.
Social Media Audience Listening Tools
1. Tweet Deck
Tweetdeck is a social media tool made specifically for Twitter,
Previously it was a standalone platform that was made just for managing tweets but was later acquired by Twitter and offers more features than the regular Twitter interface especially when it comes to creating and managing tweets.
The best feature of Tweetdeck is that you can manage multiple Twitter accounts from one dashboard, view posts, messages, notifications, and even trending tweets and hashtags, and access to an advanced search and filtering interface than your regular Twitter dashboard provides.
It is a good option for small businesses, individuals, and bloggers looking to manage their Twitter social media presence of multiple accounts from one dashboard,
And for those looking to get insights using Tweetdeck’s powerful search feature, view current trends, manage your messages, notifications, and brand mentions on Twitter, Schedule and publish your tweets and even create and manage tweet threads.
Tweetdeck is free and does not require payment to be accessed!
2. SparkToro
SparkToro is ideal for content creators and bloggers who need access to audience research data and insights to help take their business to the next level,
Instead of spending hundreds of hours and thousands or millions of dollars on conducting market research and generating surveys to get information vital for your business, SparkToro does just that for you!
It helps to analyze millions of websites and social media platforms and customer profiles to provide research data such as user demographics, their behavioral traits, hot discussion topics, etc in a matter of seconds!
It is perfect because content creators and bloggers can utilize this information to create content that will be more relevant to their target audience, identify fresh topics that people would be interested in, and go ahead with engaging with customers more relevant to their business or niche.
SparkToro is free for up to 5 searches per month, $38 for a basic plan with up to 50 searches per month, $112 for up to 300 searches per month, and $225 for an unlimited number of searches, feel free to check it out using the free plan.
3. Falcon.io
Falcon.io is another really great all-in-one tool for social media management that offers features such as content planning and scheduling by utilizing a content calendar, engaging with people in your inbox, advertising, and running campaigns, monitoring web insights, tracking your brands’ performance across multiple social channels, check out your competitors, view your audience data and so much more!
It is the perfect social media tool for huge blogs or companies in need of a custom social media monitoring and reporting tool,
This software helps you monitor brand name and keyword mentions across multiple social media channels and helps you to understand your audience much better.
Pricing starts at $1000 per month and can go up to $1750 per month depending on the size and requirements of the business or brand.
Social Media Content Planning Tools
1. Promo Prep
Promo Prep is a really great tool for social media management that focuses on bloggers, content creators, or social media managers working with external teams outside of their company.
Mostly created for team collaboration and management,
This social media tool provides a great marketing calendar and content planner for tracking all marketing efforts in one place even though they are monitored or assigned to different teams or individuals.
Its main features include video, banner, and image vaults that can be accessed at any time, monitor a sales promotion, email campaign, organic social media posts and paid search ads, collaboration tools such as in-app messaging and chats, alerts, and notifications as well as file sharing.
You also have the ability to easily compare current and previous calendar data and have exclusive access to data integration.
Prices start at $39 for 3 seats per month and a free version for less than 2 seats.
2. Meet Edgar
Meet Edgar is one of the few tools for social media management that allows you to schedule and automate your social media content across multiple platforms and publish it on autopilot.
It takes advantage of content repurposing to enable you to serve your audience fresh evergreen content every single day,
Add time slots or take advantage of the best recommended times for uploading and posting on your social media channels,
Carry out and monitor A/B tests to see which variations of your content work better for your audience and drive new leads and sales, and increase social media engagement and followers.
Prices start at $29.99 per month for managing 5 social media accounts and $49.99 per month for up to 25 social media profiles,
They also offer a free trial if you would like to check it out.
3. Publer
Publer is another really great tool for social media management that ensures seamless collaboration between different teams managing the same social media profiles or channels.
The main features of Publer include access to a unique link in the bio, a content calendar for creating and organizing social media posts, a Twitter thread scheduler, an in-browser extension for scheduling posts from any website, collecting and reporting social media analytics data, managing team collaborations using workflows, bulk scheduling up to 500 posts at once, recycling of social media content, content curation, integration with visual design tool and RSS feed automation.
Prices start at $0 for up to 3 social media accounts and 10 scheduled posts, $15 for the professional plan which gives you access to manage 3 social accounts and unlimited post scheduling, and $31 for the business plan, prices vary as the number of team members increases for each plan.
4. Creator Studio
Creator Studio is a free tool for social media management from Meta (formerly known as Facebook. Inc.) for managing multiple social media profiles on Instagram and Facebook pages with access to post-scheduling tools from a single dashboard.
It allows you to post stories, reels, pictures, etc. directly to your Instagram and Facebook page for free,
it is best for bloggers and content creators who need a free tool for managing their Instagram and Facebook presence.
5. Tailwind
Tailwind is one of my favorite tools for managing my Pinterest profile,
Previously it was built only as a Pinterest scheduler but has evolved into a social media scheduler since you can now use it to post on Pinterest, Facebook, and Instagram.
They also added an email marketing software where you can now create and manage your email marketing and automation directly from your dashboard,
The best part about Tailwind is that you can now use it to automatically design Pinterest pins without actually doing any work at all.
All you need to do is to customize your brand font, and colors, add images and pin titles and it automatically designs the pins for you! what’s more,
It has its own built-in content scheduler for every social platform where you can set it to post on autopilot by choosing a specific time to post or allowing the system to choose a time when your audience is mostly available.
Prices start at $9.99 per month for the pro membership, $19.99 per month for the advanced membership, and $39.99 per month for the Max membership
You also have the option to use Tailwind for free every month with limited access to different tools.
It’s completely worth it!
Social Media Content Optimization Tools
1. Later
Later is one of the best tools for social media management, even though it was previously made for just Instagram,
This famous social media management tool has now been made to include 5 more social media platforms including Facebook, Pinterest, Twitter, LinkedIn, and TikTok.
It allows you to create schedules and auto-publish posts for multiple platforms from one dashboard including Instagram reels, carousels, stories, and even TikTok videos!
Later also provides you with a link in your bio which allows your followers to see all your social media handles by clicking a single link.
With Later, you also get access to personalized monitoring and tracking tools for different social media profiles, hashtag suggestions, a visual Instagram planner, and auto-publishing privileges’.
Prices start at $18 per month for up to 30 posts on each social media profile for 1 brand and 0 team members, $40 per month for up to 150 posts on each social media profile for up to 3 brands and 3 team members, and $80 per month for an unlimited number of posts on all social media platforms for up to 6 brands and 6 team members.
2. Bit.ly
Bit.ly is a URL shortener tool created for shortening, modifying, and creating links for social media for different purposes.
You can use bit.ly to share, customize, brand, and track links, you can also use it to create QR codes and track links for your different social media channels all from one single dashboard.
Prices start at $35 per month for a basic package, $300 per month for a premium package, and a custom amount for an enterprise package,
You can also use this tool for free every month with limited access to its pro features.
3. Coschedule
Coschedule is another really great tool for social media management that bloggers can take advantage of,
It boasts four major tools when it comes to marketing, including a marketing content calendar for planning and scheduling your social media content, a marketing suite for coordinating teams and projects, a headline analyzer tool for crafting really great social media content and blog posts headlines, and a marketing institute.
Coschedule is currently being used by more than 30,000 marketers in over 100 countries worldwide including Forbes, Unicef, and Yamaha.
It seamlessly integrates with major marketing and blogging tools like WordPress, Google Docs, Facebook and even Twitter accounts from a single dashboard.
Pricing starts at $29 per month for a pro plan and a custom amount for larger teams, you can take advantage of the free plan available for the marketing calendar to try out post-planning and post-scheduling.
5. Kapwing
Kapwing has a ton of features being offered for users looking to take their social media game to the next level,
They provide the tools needed for all kinds of video editing and creation requirements for any brand out there.
Its main tools include a video editor, meme and subtitle generators, the ability to trim, resize, cut, and even convert videos, and remove video backgrounds, with access to a ton of video templates you need and so much more!
Pricing starts at $24 per month for the pro plan and $24 per user per month for team plans, you can also try it out for free by signing up for their free plan using the button below.
Social Media Design Tools
1. Canva
Canva is by far the best content creation tool available for bloggers so far,
it is also the easiest graphic design tool available for bloggers at the moment,
Their best-selling features include a drag-and-drop design style for creating all kinds of things including posters, reels, eBooks, Instagram, Facebook, and Pinterest posts, the list just keeps going on and on…
With Canva,
You have access to millions of already designed templates for just about anything ready to be implemented on your social media account in a tap or two,
The main features include access to multiple folder separations for different file types, an in-built social media planner, scheduler, and publisher right from your dashboard, multiple collaboration tools and so much more.
What I love most about Canva is that you can create different sets of color palettes for every brand you are working on and automatically apply them to your designs which makes things a lot easier!
Pricing starts at $14 per month for a pro plan but you can still use Canva for free with limited features, feel free to try it out now.
2. Figma
Figma is the ideal tool for social media management, especially for bigger companies or teams that work with designers to collaborate with each other to ensure more follower engagement,
It is best for designing and building images for social media.
Think of Figma as a graphic design tool that takes you through the whole user experience creation and design process from start to finish to help you achieve your user experience goals as quickly as possible by collaborating with other teams or individuals who are experts in that field.
It also allows you to share and collect feedback on design prototypes that have been created and approve them before they can finally be launched or released for use by your audience.
Prices start from $12 per editor per month and can go as high as $45 per month for an organizational membership and $75 per month for an enterprise membership, it also offers a free starter plan for you to try out if you are interested.
3. Mojo
Mojo is one of the best tools for creating social media content that helps you create powerful animated visuals for Instagram reels and stories,
Its features include access to over 400+ templates, access to utilize text animated and video stickers, create posts in multiple formats, a brand with your own company logo, and editing photos with a single tap using the mobile app.
You can try Mojo Pro membership for free for up to 7 days for free before being charged $3.33 per month or $39.99 per year,
The regular membership is free for a single user, $8 per month for a team of up to 10 people, and a custom price for an enterprise plan with a minimum of 10 people.
Social Media Analytics Tools
1. Shield
The shield is great for solopreneurs and bloggers who are interested in taking their LinkedIn accounts to the next level,
Think of it as the best LinkedIn social media analytics tool there is.
It helps you to manage your LinkedIn content metrics, network statistics, audience demographics, speed and traction metrics, custom content labels, and Real-time data.
With Shield, you are able to connect more with your audience, learn how to improve and increase your network, track how well your post performed in real-time, know what kind of content to create next, and learn what works and what doesn’t when it comes to LinkedIn.
You can try it out for free for 10 days, paid plans start at $6 per month for a starter, $12 per month for a creator, and $19 per month for an influencer membership with a ton of features.
2. Smarter Queue
Smarter Queue is another really great option for social media management tools, regardless of whether you are a solo blogger or a huge team of content creators and writers, you cannot go wrong with Smarter Queue.
It is an all-in-one social media management software that is best for boosting your traffic leads, content creation and curation, evergreen content recycling, analyzing performance and competitor analysis reports, inbox messaging, social media monitoring, an Instagram scheduling tool, and a content calendar to help plan your social media success roadmap visually.
Smarter Queue has been used and trusted by big companies like Trust Pilot, Capterra, and G2 Crowd with an average rating of 4.5 stars!
Pricing starts at $16.99 per month for a solo membership, $33.99 per month for a business membership, and $67.99 per month for an agency membership plan.
3. Social Status
Social status is one really great tool for social media management that allows you to manage your paid and organic social media efforts across multiple social channels all from one dashboard.
Take advantage of in-depth social media reports by tracking metrics such as impressions, link clicks, video views, messages, followers, interactions, demographics and so much more!
Manage your Ads with an analytics account that helps you track brand awareness, traffic, lead generation, conversions, and even product sales.
You can also compare the performance of your social media profiles to your competitors’ public profiles to track your progress and see space for improvement in both content creation and post-performance,
You also have the option to monitor your influencer marketing efforts and have a customized report of all influencers you work with either directly or indirectly.
Paid plans start at $29 for the starter package, $199 for the pro package, $399 for the business package, $599 for the cooperate package, and $1499 for the enterprise package per month
You can also try it for free and get performance reporting for up to 3 social media profiles per month.
Tools For Social Media Management FAQs
Which tool is best for social media management?
Tools for social media management have become more important than ever before as companies of all sizes increasingly rely on networks such as Facebook and Twitter to reach their customers. In order to effectively manage social media, the right tool is essential.
But which tool is best?
The reality is that no single solution works for everyone – it depends on the size and scope of a company’s operation and its specific needs. Tools range from free or very low-cost options that provide basic features to enterprise-level solutions with powerful analytics and real-time feedback.
Many popular tools also integrate seamlessly into existing systems such as marketing automation, customer relationship management (CRM) software, e-commerce platforms, and email communication software.
Evaluating each option carefully can ensure that you make the most informed decision possible when selecting a tool for social media management.
Best social media management tools 2022
Social media management tools are an essential part of successfully managing, organizing and scheduling content for social networks like Facebook, Twitter, and Instagram.
As the popularity of these platforms continues to rise, so too does the need for reliable and efficient social media management tools in 2022.
Tools such as Hootsuite, Tweet Deck, and Sprutio offer users a centralized dashboard, enabling them to organize their accounts quickly and easily. Tools like these will be essential in ensuring that you can track all your accounts in one place while creating effective campaigns that keep your audiences engaged.
Additionally, some social media management tools even come with analytics features to help you measure the success of your efforts and keep on top of emerging trends throughout 2022.
What are the big 4 social media tools?
Social media tools are essential for effectively managing and optimizing your personal or business presence on social media networks. The “big 4” are the most commonly used tools: Hootsuite, SproutSocial, Buffer, and TweetDeck. Together, these four provide a comprehensive approach to increasing visibility, engagement, and brand loyalty across multiple online channels. They enable users to stay organized and balance publishing with monitoring in order to maximize their return on investment from social content.
Tools like Hootsuite make it easy for businesses to secure one login for all of their profiles while tracking essential analytics over time. SproutSocial is ideal for enhancing community relations with its real-time alerts and user analytics features. Meanwhile, Buffer streamlines the process of scheduling posts while showing your page’s unique insights in engaging visual forms.
Lastly, TweetDeck allows users to hone in on conversations they need to follow while tracking results from campaigns instantly. By capitalizing on the benefits of these powerful “big 4” tools for social media management organizations can transform their social presence into a powerful marketing tool with massive reach and lasting impact.
What is the most popular social media tool?
Tools for social media management are becoming increasingly popular as businesses, individuals, and organizations recognize that an effective social media presence can be critical to success.
Currently, the most widely used and touted tool in this space is Hootsuite, which enables users to manage their various accounts from one centralized dashboard. This tool is distinguished by its integration with third-party apps, allowing users to schedule and track posts quickly as well as providing robust analytics on campaigns and messages.
Other popular tools in this space include Buffer, Zoho Social, Sprout Social, and more, each offering a different approach to managing all of one’s various social media accounts. As the importance of consistent engagement on networks like Twitter and Facebook continues to grow, so too will the demand for efficient and thorough tools for social media management.
What is an example of a social media tool?
Tools for social media management involve a suite of tools that allow businesses to easily manage their various social media accounts from one platform. Popular examples include Hootsuite, Buffer, and SproutSocial, each providing a range of features designed to help businesses publish content effortlessly, monitor their reputation on social networks, and analyze the performance of marketing campaigns. Tools such as these can be a great asset to any business looking to increase its presence in the realm of social media and make managing multiple networks much more efficient.
Do I need a social media management tool?
Tools for social media management can be a great asset to any business, large or small. By leveraging the latest in automation and reporting capabilities, these tools allow you to streamline your social media presence and maximize its impact. Tools like HootSuite or Sprinklr make it easy to create content schedules, post effectively on multiple platforms, track traffic, and engage with customers in real-time. With options like these, you can ensure that your brand remains current and relevant while continuing to grow your reach on social media.
How do I start social media management?
Starting social media management can be an intimidating task, but having the right tools on hand can make the process a little less daunting. Tools for social media management allow you to plan, track, monitor, and analyze your marketing efforts; they also provide sophisticated ways to target different demographics of your followers.
When it comes to which tools you should use, there are a lot of options out there including Twitter Ads Manager, Buffer, and Hootsuite. Investing time in learning how to get the most out of these tools can ultimately save you time and help you grow your presence on various platforms. Utilizing social media management tools is essential if you want to create effective campaigns and maximize your reach.
What are the main tools social media marketing uses?
Social media marketing is an essential tool for businesses of all sizes to connect with their target audience. The main tools used for this type of marketing are analytics, scheduling, advertising platforms, and content creation.
Tools for social media management enable marketers to access key metrics such as engagement and followers so that strategies can be developed accordingly. Scheduling tools enable posts to be organized ahead of time according to specified times.
This can help businesses plan promotional activities effectively as well as ensure a consistent frequency of publications. Advertising platforms allow businesses to pinpoint their desired audience and create ads tailored toward them. Lastly, content creation is important for quality control, providing a great opportunity for businesses to showcase their product or service in a way that resonates with the target market.
What are the types of social media management?
Social media management is a necessary component of marketing strategies in modern times. It requires proper planning, organization, and administration of an organization’s social media presence across multiple platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Depending on the company’s goals, there are several types of management strategies that they might employ to help maximize the effectiveness of their social media campaigns. These include content creation and scheduling, engaging with influencers, monitoring online conversations, and analyzing analytics.
Knowing which type of social media management will best suit an organization’s needs can be the key to producing successful campaigns with amplified reach and engagement.
Conclusion
There you have it!
My list of the most recommended tools for social media management bloggers anywhere in the world can take advantage of to keep their social media presence on multiple platforms alive and active.
Did you like any of the tools in this list? are you currently using any of them?, let me know, and leave a comment below.
