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If you are interested in fashion blogging, you have come to the right place,
If you love fashion and writing and are looking to start a fashion blog but have no idea where to start or what it takes to be successful.
Have no fear!
This blog post will give you the tips and tricks you need to get your fashion blog up and running and turn it into a success.
Fashion blogging is one of the most popular genres of blogging, and it’s easy to see why.
After all, who doesn’t love talking and writing about clothes, shoes, and accessories?
Hence the increase in the number of fashionistas we see on our social media spaces, especially Instagram,
They create these beautiful images wearing gorgeous outfits that we can’t help but want to buy for ourselves.
There has never been a better time to start a fashion blog than right now, by sharing exclusive fashion tips and tricks,
you could easily grow your blog and extensively your reach!
If you’re thinking about starting your own fashion blog,
there are a few things you’ll need before you can get started.
Here’s a quick rundown of everything you’ll need to start your fashion blog.
What is Fashion Blogging?
Fashion blogging is a form of online content creation and self-expression where individuals, often referred to as fashion bloggers, share their personal style, fashion insights, and trends through blog posts, photos, videos, and social media platforms.
These bloggers curate and showcase outfits, provide styling tips, review products, and offer fashion-related commentary to engage and inspire their audience.
Fashion blogging has become a significant part of the fashion industry, offering a diverse range of perspectives and democratizing fashion by allowing anyone with an internet connection to become a fashion influencer and share their unique take on style and trends.
Why You Should Start a Fashion Blog?
Starting a fashion blog can be a rewarding endeavor for several reasons.
Firstly, it allows you to express your unique style and creativity, sharing your fashion sense and expertise with a like-minded audience.
It can also serve as a platform to connect with fellow fashion enthusiasts and build a personal brand.
Additionally, fashion blogging offers opportunities for collaboration with brands, designers, and other influencers, potentially turning your passion into a profitable venture.
Moreover, it provides a space to document your fashion journey, stay updated on industry trends, and refine your writing and photography skills.
Overall, a fashion blog can be a fulfilling way to showcase your love for fashion and connect with a broader community of fashion-conscious individuals.
Top 5 Fashion Blog Examples That Are Crushing it in 2024
When it comes to fashion, there are a lot of different voices out there telling you what’s hot and what’s not.
It can be tough to sort through all of the noise and figure out who you should be listening to.
Luckily, we’ve done the hard work for you and compiled a list of the five most popular fashion bloggers in the world.
So whether you’re looking for some new outfit inspiration or just want to keep up with the latest trends, these are the bloggers you need to follow.
1. Chiara Ferragni – Owner Of The Blonde Salad
The Italian fashion blogger behind The Blonde Salad is the beautiful Chiara Ferragni,
She has catapulted herself to superstardom in the fashion blogging world, and it’s easy to see why. Her personal style is chic and polished, and her blog features everything from high-end fashion to affordable finds.
With over 11 million followers on Instagram, Chiara Ferragni is one of the most popular fashion bloggers in the world.
She first rose to prominence back in 2009 with her fashion blog, The Blonde Salad.
These days, she’s best known for her signature street style, which often features trendy yet wearable looks.
Her blog is a great place to go if you’re looking for outfit inspiration that you can actually use in your everyday life.
2. Aimee Song – Owner Of Song of Style
The creator of the popular lifestyle and fashion blog, Song of Style, is non-other than Aimee Song,
A Los Angeles native, Aimee has a laid-back California cool style that is enviable. Her blog features everything from outfit posts to beauty tips to home decor inspiration.
Aimee Song is another hugely popular fashion blogger with over 6 million Instagram followers.
She started her blog, Song of Style, back in 2008 as a way to share her personal style with the world.
Since then, her blog has evolved into much more than just a fashion diary; it’s now a go-to destination for beauty tips, travel guides, and everything in between.
If you’re looking for a well-rounded lifestyle blog with a strong focus on fashion, Song of Style is definitely worth checking out.
3. Julie Sariñana – Owner Of Sincerely Jules
The woman behind Sincerely Jules is Julie Sariñana, one of the most popular fashion bloggers on the internet.
She started blogging back in 2009 as a way to document her personal style journey.
These days, her blog is known for its simple yet chic aesthetic; she often pairs basics like denim jeans and white t-shirts with statement pieces like bold skirts and patterned blouses.
If you’re a fan of minimalism with a touch of femininity, you’ll love Julie’s unique take on personal style.
Blair Eadie – Owner Of The Atlantic-Pacific
The creative force behind The Atlantic-Pacific is none other than the one and only Blair Eadie, one of the most popular fashion bloggers around.
She has been blogging since 2010, and her blog originally started as a place for her to share her love of preppy style with the world.
These days, Blair’s blog encompasses so much more than just preppy clothes; she also posts about beauty products, home decor, and everything in between.
If you’re looking for an aesthetically pleasing lifestyle blog with plenty of fashion content, Atlantic-Pacific is definitely worth checking out.
Based in New York City, Blair has a preppy yet chic sense of style that has earned her legions of fans worldwide. Her blog features everything from outfit posts to designer collaborations to travel guides.
5 . Cara Loren – Owner Of Cara Loren
Another member of note on our list of top fashion bloggers is Cara Loren. She started her self-titled lifestyle blog Caraloren.com back in 2009 as a way to document her personal style journey.
Her styling skills have since landed her multiple modeling gigs and sponsorships from major brands like Lulus and Target,
Cara Loren is best known for her effortlessly chic sense of style; she frequently mixes high-end pieces with more affordable items to create looks that are both fashionable and attainable.
Her blog is chock-full of outfit inspiration, beauty tips, and more, so it’s definitely worth checking out if you’re looking for some new ideas.
Susie Lau – Owner of Susie Bubble
Susie Lau is the brains behind the world-renowned fashion blog, Susie Bubble. Known for her unique take on street style,
Her blog is a go-to for fashion inspiration. Her colorful and fun wardrobe is always on point, and she isn’t afraid to take risks with her style.
Setting Up A Fashion Blog Using WordPress
1. Register A Domain Name
Every website needs a domain name (think of it as your site’s address) and hosting (think of it as a place to store your website’s files). You can usually buy both together from the same company.
Once you have your domain name and hosting set up, you’ll be able to install WordPress (more on that below) and start building your site, you can follow this guide on how to register your domain name and hosting here.
If you are having trouble choosing a domain name, then you can read this guide on how to choose a domain name you won’t regret!
2. Choose a Blogging Platform
Now that you know what kind of content you want to produce, it’s time to choose which platform you want to host your blog.
There are a ton of different blogging platforms out there, but some of the most popular options include WordPress, Blogger, and Tumblr.
Each platform has its own pros and cons, so take some time to research each one before making your decision.
So far, WordPress.org is the best blogging platform out there just because it gives you a lot of control over your blog and its monetization than other platforms out there.
3. Sign up for Bluehost
To register a fashion blog domain and hosting with Bluehost, follow these steps:
- Visit the Bluehost website: Go to the Bluehost website at www.bluehost.com.
- Choose a Hosting Plan: Bluehost offers various hosting plans. Select the plan that suits your needs. For a new blog, the “Basic” plan is usually sufficient.
- Register a Domain Name: If you don’t have a domain name already, you can register one through Bluehost during the hosting signup process. You can check the availability of your desired domain name and select an appropriate one for your fashion blog.
- Complete the Signup Process: Follow the instructions on the Bluehost website to complete the hosting signup process. You will need to provide your personal information, choose your hosting plan, and set up your domain.
- Select Add-Ons: Bluehost may offer some add-ons during the registration process, such as domain privacy protection or site backup services. You can choose whether to add these based on your preferences.
- Payment: Provide your payment information and complete the payment process to finalize your hosting and domain registration.
- Set Up Your Fashion Blog: After your hosting is set up, you can install a blogging platform like WordPress using Bluehost’s one-click installer. Bluehost provides detailed instructions on how to do this in your account dashboard
4. Decide On A WordPress Theme for your Blog
WordPress is a content management system (CMS) that powers millions of websites around the world. It’s free to use, relatively easy to learn, and very customizable. Most importantly for our purposes,
It is an extremely popular platform for fashion bloggers. Once you have WordPress installed on your domain, you’ll need to choose a theme.
A WordPress theme controls the look and feel of your site, so it’s pretty important! There are thousands of free WordPress themes available,
so you should be able to find one that fits both your style and your budget.
5. Pick Your Blog Niche
One of the most important aspects of running a successful fashion blog is picking a niche and sticking to it.
There are so many different aspects of fashion, from high fashion to streetwear to sustainable fashion, that it can be tempting to try and cover everything.
But the truth is that it’s better to focus on one thing and do it well than to try and do too much and spread yourself too thin.
Figure out what kind of fashion you’re most interested in and make that your focus.
Your readers will appreciate your laser-like focus, and you’ll be able to build up a loyal following of like-minded people who are interested in the same things as you are, here’s how to choose a blog niche you won’t regret.
6. Install the Right WordPress Plugins for your Blog
In addition to choosing the perfect theme, you can further customize your WordPress site by installing plugins.
Plugins are little bits of code that add additional features or functionality to your site.
For example, some plugins help you improve your blog SEO, add social media buttons to your posts, or create beautiful photo galleries.
Like themes, there are both free and paid plugins available—so again,
it’s just a matter of finding the ones that are right for you and your blog.
7. Get Creative with your Blog Content
Once you’ve got your platform set up, it’s time to start creating content!
When brainstorming ideas for blog posts, try to come up with a mix of both evergreen content (i.e., timeless pieces that will always be relevant) and timely content (i.e., posts that are tied to current events or trends).
That way, your blog will always have something new and exciting for readers to check out.
Now that you know what direction you want your blog to go in, it’s time to start creating content.
This is where great writing skills will come in handy.
Fashion blogging isn’t just about sharing outfits; it’s also about writing engaging and informative articles.
Take the time to write well-crafted posts that will interest your readers.
In addition to your written content, be sure to also include high-quality photos.
8. Invest in High-Quality Images For Your Blog
A picture is worth a thousand words, and nowhere is that more true than in the world of fashion blogging.
A great outfit is nothing without great photos to show it off,
so make sure you invest in a good camera or hire a good photographer and learn how to take high-quality pictures that capture both your outfit and your personality.
Stylish photos are one of the hallmarks of a successful fashion blog, so don’t skimp on this part of the process!
Most fashion blogs include photos along with text posts.
These photos might be pictures of outfits worn by the blogger or simply images that complement the post topic.
If you don’t have any great photos of your own yet, don’t worry!
There are plenty of stock photo sites where you can download high-quality images for free (or for a small fee).
Once you have some photos, all that’s left to do is add them to your posts!
9. Find Your Unique Blogging Voice and Identity
Your fashion blog should be an extension of your personal style.
Don’t try to copy someone else’s voice or aesthetic, be authentically you.
If you’re quirky and eccentric, lean into that! If you prefer classic, timeless pieces, make that your focus.
The most successful fashion bloggers are the ones who stay true to themselves and their personal styles,
so find what makes you unique and let that shine through in your blog posts.
Once you have great content, it’s time to start growing your audience.
Use social media platforms like Instagram, Pinterest, and Twitter to promote your blog and share your articles with potential readers.
You can use an all-in-one marketing tool like Tailwind to automate social media posts daily.
You can also collaborate with other bloggers in your niche to guest post on each other’s blogs and reach new audiences.
Start Making Money From Fashion Blogging
1. Sell Advertising Space On Your Blog
One of the easiest ways to make money with your fashion blog is to sell advertising space.
You can do this by working with ad networks or reaching out to brands directly and selling ad space on your site.
This method works best if you have a large audience or significant traffic numbers, as brands will be more likely to invest in advertising on your site if they know they’ll reach a large number of people.
2. Collaborate With Brands On Sponsored Content
Another way to make money with your fashion blog is to collaborate with brands on sponsored content.
This involves creating content, usually in the form of a blog post or Instagram post that promotes a brand or products in exchange for compensation.
It is a great way to get paid while also getting free stuff, a true win-win!
3. Create and Sell Your Own Products
If you’re feeling especially ambitious, you can always create and sell your own products, and we’re not just talking about physical clothing items here.
If you’re good at DIYs, you could create jewelry, home decor items, or even stationery themed around fashion and sell them on your site or on sites like Etsy.
Or, if you’re more of a digital creator, you could design helpful e-books or graphics packs centered around fashion blogging and sell those on your site as well.
The sky really is the limit when it comes to this one!
4. Make Money from Advertising and Affiliate Marketing
There are several ways that you can make money from your fashion blog.
One way is through advertising and affiliate marketing.
You can apply to join affiliate programs for companies whose products you promote on your blog.
When one of your readers clicks on a link and makes a purchase, you will earn a commission on the sale.
You can also work with brands on sponsored posts and product reviews.
FAQs
Additionally, keeping up with the latest fashion trends and staying true to your personal style will be essential in creating engaging and relevant fashion content.
Successful fashion bloggers often collaborate with brands, promote products, and generate income from their online presence through partnerships, endorsements, and monetization strategies, including Google AdSense and selling their own merchandise or digital products.
The level of earnings can vary widely depending on the blogger's reach, influence, and ability to engage their audience effectively.
However, success in the highly competitive world of fashion blogging often requires a unique perspective, a strong personal brand, consistent effort, and an understanding of trends, photography, and social media marketing.
Building a dedicated following and gaining recognition in the fashion blogging community can be challenging, but with determination and creativity, anyone with a genuine interest in fashion can pursue a career as a fashion blogger.
Successful fashion bloggers often showcase a unique personal style, offer valuable fashion advice, and stay updated on industry trends. They engage with their followers, create visually appealing content, and maintain a strong brand identity.
Consistency, authenticity, and a genuine passion for fashion are key factors that contribute to the success of a fashion blog.
However, some notable fashion bloggers include Chiara Ferragni, Aimee Song, and Leandra Medine, who have gained widespread recognition for their style expertise, influence in the fashion industry, and their ability to connect with large online audiences through their blogs and social media platforms.
Conclusion
As you can see, starting a fashion blog doesn’t require a lot of expensive equipment or fancy software.
As long as you have a domain name and hosting set up, along with a WordPress theme and some plugins installed,
you should be good to go! And don’t forget about those images
while nice photos aren’t absolutely necessary for every post, they can definitely make your blog more visually appealing.
Make sure to pick a niche and stick with it, you’ll be more successful if you focus on one thing and do it well than if you try to cover everything related to fashion.
Second, find your voice and let it shine through in your posts, your readers will appreciate your authenticity.
And finally, make sure your photos are stylish and high-quality,
after all, a great outfit is nothing without great pictures to show it off.
With these tips in mind, you’re well on your way to starting successful fashion blogging!
